loocy — real work. real proof. real opportunities.

the gap

The skills are there.
Real work shows you where they fit.

Most students go through uni figuring it all out alone, unsure what they're good at. loocy walks with you from your first year to your first job — practising real work, building real confidence, and learning where you naturally fit.

Choosing a direction is the hard part.

Brand strategy or business analysis? Consulting or comms? They sound similar on paper and feel completely different in practice — and you're asked to choose without having tried either.

You've never seen the work, so you can't picture yourself doing it.

It's hard to feel confident about a career you've only read job descriptions for. The only honest way to find out is to try the actual work — and almost nowhere lets you.

Confidence comes from doing.

Inspiration fades by the weekend. Attempting a real problem, getting honest feedback, and watching yourself get sharper — that builds something that lasts. That's what loocy is for.

how loocy works

Try. See how you think. Get sharper.

Four steps — and the first one takes five minutes.

see the full walkthrough

Find a direction

A short onboarding looks at your interests, strengths, and goals, and points you toward a path that seems to fit. It's a starting point we keep refining together — not a label. Switch any time; nothing is lost.

Practise business problems

Genuine, messy situations drawn from real business challenges — no textbook exercises, no single right answer. loocy AI is there as a thinking partner: it helps you structure your argument; it won't write it for you.

See how you think

Every submission is scored across four dimensions — strategic thinking, use of data, clarity, commercial realism — with honest feedback: what was strong, where it thinned, and what a stronger version did differently. Every attempt builds your capability graph. And because every score makes you justify your choices, you walk into an interview already knowing how to talk about your thinking.

Unlock company problems

Build a track record and company-posted problems open up. Your strongest work goes on your portfolio, and companies who post problems see candidates who've already practised — when they shortlist you, they've seen how you scored first. You decide who gets to contact you.

scored submission

Cut churn at a struggling subscription box

overall

strategic thinking

use of data

clarity & structure

commercial realism

Strong: retention framed as a cohort problem, not discounts.

Thinner: the cancellation-reason data went unused.

Stronger version: size the fix before proposing it.

attempt 2 — up 9 on your first

on your portfolio ✓

Honest feedback, every attempt — and a record of you getting sharper.

your capability graph

Every problem you attempt writes to it: four dimensions, scored over time. It's how you watch yourself get sharper — and it's yours. It travels with you, and companies only see it on your terms.

why loocy is different

Not another simulation.
The real thing.

Generic job simulations exist. loocy isn't one. Here's the difference.

every other platform

Generic problems anyone can complete
No real company involvement
No human feedback on your work
A certificate that doesn't mean anything
No path from completion to interview

loocy

Problems drawn from real business challenges
Scored against defined standards — every score explained
Honest feedback on your thinking, every attempt
A portfolio you can talk about in interviews
Real company problems once you've built a track record

career paths

Three paths.
Infinite specialisations.

Start broad. The problems you solve — and how well you solve them — reveal your specialism. And every path comes with the full picture: day-in-the-life breakdowns, real UK salary ranges, and a five-year growth map.

Marketing & Communications

Strategy, brand, campaigns, and communications. For people who think both creatively and analytically and understand how to influence an audience.

brand strategy digital marketing PR & comms content growth

Data & Analytics

Turning data into decisions. For people who find patterns where others see noise and communicate what the numbers actually mean.

data analysis business intelligence market research reporting

Strategy & Operations

Diagnosing problems and building solutions. For structured thinkers who want to make organisations work better and smarter.

business analysis consulting operations project management

Your specialism emerges from your work. The more problems you solve, the more precisely your profile reflects where you actually excel — not just what you chose upfront.

what makes loocy different

Built around what
actually moves the needle.

We're still early, so instead of inventing testimonials we don't have, here's exactly what loocy gives you that nothing else does.

01 · real work

"Every problem on loocy is drawn from a real business situation — the kind of messy, specific challenge teams actually face. And once you've built a track record, you attempt problems posted by real companies."

No fake case studies

Real situations, real stakes

02 · your capability graph

"Each submission is scored against a defined rubric and added to your profile. Companies don't see what you claim — they see scored work, and how it's developed over time."

Scored work

Not self-reported skills

03 · transparent feedback

"You see exactly how you scored on every criterion. Where you were strong. Where you fell short. No black box. No mystery rejection. Just the kind of honest feedback you can actually learn from."

Full transparency

Every score explained

04 · opportunities on your terms

"Score well on a company problem and you appear on their shortlist — they've already seen your scores and strengths before they reach out. Your details are only shared when you say yes."

Merit, not luck

You stay in control