about loocy

The hard part isn't being capable —
it's knowing it.

loocy helps students discover where they fit and build the confidence to get there — by practising the kind of work the job actually asks for.

why loocy exists

Three years of learning, and no way to see what it's worth.

Students spend years building real skill — learning to read a market, structure an argument, find the story in a dataset. Then it all has to fit on two pages, next to hundreds of others who studied the same things and did similar internships. A CV shows where someone has been. It doesn't show how they think.

So two things go missing at once. Capable people hold back from roles they'd be good at, because they can't tell whether they're ready — and the people deciding can't tell either. Proof and confidence disappear at exactly the moment they matter most.

The gap isn't ability. It's the distance between having learned the work and being sure they can do it. loocy exists to close that distance.

what loocy is

Practise the work. See how they think.

loocy gives students business problems to work through — the kind a marketing, data, or strategy team actually faces. They pick one, work it like the job would, and submit their thinking.

Every submission is scored against a defined rubric across four dimensions — strategic thinking, data use, clarity, and commercial realism — with specific feedback on each. After a few, a picture builds: a capability graph drawn from what someone has actually done, not what they claim.

A record of how someone thinks — not a prediction of who they'll become.

That's the difference that matters. loocy doesn't sort anyone into a box or hand them a ceiling. It shows their range, where they're strong, and where they fit — so the next step is a decision made with evidence, not a guess.

see how it works
real work, real doors
Not a job board. Never will be.
loocy isn't a feed of a thousand listings to scroll. Every problem is drawn from the kind of work real teams actually do, and any company involved is there because we chose to bring them in — not because they paid to post a vacancy. Strong work can open a real door. We don't promise jobs; we make the practice real and let the work speak for itself.

And when a company looks at a student's work, they see the scores and how the student thinks — never the full answer, unless the student chooses to share it.
what we believe

The principles behind how we build.

01
Capability shows in the work, not the letterhead
Where someone studied shapes them; it shouldn't cap them. loocy scores how a problem is approached, not the name at the top of a CV. The strongest thinking wins on its own terms.
02
Descriptive, never predictive
A capability graph is a record of what someone has done and how they think — not a verdict on their potential or a prophecy about who they'll become. It shows their range; what they do with it is theirs.
03
AI is a tool, not a verdict
loocy's AI scores the work and explains its reasoning. It never decides anyone's worth, and it isn't the last word — it's there to give honest, specific feedback a person can act on.
04
Transparency, always
Every score is explainable. Students can see exactly what they were assessed against and how they did on each dimension. Nothing about how they're measured is hidden from them.
05
Honesty over polish
We won't quote people we haven't spoken to, claim numbers we can't stand behind, or promise outcomes we can't deliver. loocy is early, and we'd rather say so than pretend otherwise.
where we are

Early, honest, and building.

loocy is in its early days. We have a working product, a clear thesis, and a lot still to build — and we're being deliberate about it. We're not at the scale where we'd wave around customer data, and we won't pretend to be.

We're based in the UK and focused on the UK first. We launched with three paths — marketing & communications, data & analytics, and strategy & operations — because written work shows the most signal there. We'll add more as we learn.

Students can pick a path and attempt a first problem; a capability graph starts with the first submission and grows from there. And we're keen to work with universities thinking about what comes after the lecture hall — helping students see where they fit and walk in with proof.

pricing

It starts free.

For students, loocy is free — practise, get scored, and build a capability graph at no cost.

For companies, it starts with a free pilot: one real problem, one ranked shortlist of capability-proven candidates.

see pricing & the pilot
Where capability meets confidence.

loocy is free for students to start — practise real work, see the thinking scored, and build a record a CV can't show.

get startedfor companiesfor educators